Mark-Hans Richer Man Crush

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h-d, harley, harley-davidson

Published May 11, 2010 at 6:23 p.m.
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Uh, that would be a NO. No, I don’t have a man crush on Mark-Hans Richer the Harley-Davidson CMO.  But, we do have some things in common and that is we’re both motorcycle enthusiasts of double-digit years, and proud owners of H-D motorcycles. Mark-Hans Richer is the “Billy Mays” of pitch men for H-D products, [ ... ] ...

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Lindby black engine guard for Night Train

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h-d

Published May 7, 2010 at 11:19 a.m.

I haven't been able to find a black H-D engine guard. Has anyone bought one of these Lindby black engine guards:LINDBY BLACK MULTIBAR ENGINE GUARD ...

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The Harley-Davidson Double-Dog-Dare

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h-d, harley, harley-davidson

Published May 5, 2010 at 1:42 p.m.
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A few weeks ago H-D management were passing out accolades to the Wisconsin legislators who were considering a designation of the H-D motorcycle as the “official motorcycle” of the state.  But, that has since turned into a game of “double-dog-dare-ya” or something along the lines of ‘playing chicken’ as the latest management salvo didn’t sound [ ... ] ...

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Harley CEO Calls For Lazarus-Like Resurrection

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h-d, harley, harley-davidson

Published May 3, 2010 at 6:43 p.m.
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First was a slam about H-D imitating and going down the General Motors path.  Then there were calls for a Lazarus-like resurrection! Not my words, but direct from Mr. Keith E. Wandell (Harley-Davidson CEO and President) who states; “Look in a mirror – Harley was already so far down that same (GM) path it wasn’t [ ... ] ...

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Value Maps

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h-d, harley, harley-davidson

Published Feb. 17, 2010 at 7:21 p.m.
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Harley-Davidson marketing experts have consumption maps.Basically it tracks how customers perceive the value of their products and they “map” out benefit-vs.-price along with a number of other purchasing criteria and behaviour dimensions when customers evaluate H-D products against competitors.I’m not referring to this type tool.  Rather it’s the visual representation of what’s called a navigational [ ... ] ...

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H-D names military contest winner

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h-d, harley

Published Feb. 17, 2010 at 1:13 p.m.

First Lieutenant Stephan Cady has been named winner of the Harley Salutes the Military contest ...

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Limited Edition Harley-Davidsons for Everyone, Even Shriners and Jesters

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h-d, harley, harley-davidson, sportster

Published Feb. 13, 2010 at 5:38 p.m.
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When the 2010 Harley-Davidson lineup was unveiled last year, it consisted of 34 bikes-- the most in the company's history. Late additions like the Forty-Eight and the blacked out CVO Ultra Classic Electra Glide further expanded the lineup. As the 2011 model year approaches, Harley has added two more special edition trikes to the mix: the FLHTCUTG Tri-Glide Ultra Classic Shriner and Jester limited edition models ... Not much info is available on these three-wheelers, beyond the fact that: A)

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Jonas Brothers And The Harley Tolerability Index

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h-d, harley, harley-davidson

Published Feb. 9, 2010 at 9:00 a.m.
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Targeting younger buyers.  It’s not a news flash!Harley-Davidson has been executing a number of marketing efforts aimed at 20-somethings from whom Harley is an aspirational brand.  The H-D SVP and CMO, Mark-Hans Richer, has pitched the brand to the young-rebel-with-tats ethos through attitude-enhanced ads, social media efforts, and lifestyle programs around counterculture happenings.  And Mr. [ ... ] ...

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Photo Gallery: Victory's Quickest Bike Ever, the $15,999 Vegas Limited Edition

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h-d, harley, harley-davidson

Published Jan. 22, 2010 at 12:24 p.m.
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Attention power cruiser-loving speed freaks: Victory took the lightest motorcycle in their lineup, the 645 pound Vegas, and pumped up its 109 cubic inch (1,731cc) V-twin with Stage 2 cams for a total of 97 horsepower and 113 ft-lbs of torque. Not bad for an air-cooled v-twin. The result is their quickest bike ever, the Vegas Limited Edition ... Priced at $15,999, the only 100 of the Vegas Limited Edition (LE) models will be available for order through February, 2010, for March delivery. Orders

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Harley-Davidson Announces Unsurprising Fourth Quarter Dip, Staggering Overall 2009 Income Plunge

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h-d, harley, harley davidson', harley-davidson, sportster

Published Jan. 22, 2010 at 6:15 a.m.
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Harley-Davidson's just-unveiled Forty-Eight Sportster will get its fair share of attention among H-D enthusiasts today, but the Motor Company's bottom line is sure to take precedence in the mainstream news ... Not surprisingly, the last quarter of 2009 wasn't kind to Harley-Davidson, with a fourth-quarter net loss of $218.7 million (which translates to a $0.94 slip, per share.) Overall revenue for 2009 was $4.29 billion, compared to $5.58 billion in 2008, a 23.1 percent drop. Income in 2009

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